4 Best Must Known Instagram Growth Strategies In 2020April 18, 2020 0 By Draga Mihalkov
Would you like to know how to grow your followers on Instagram in 2020? Find out what are the best strategies and what hundreds of people are already using.
Don’t waste any more time and start applying them now.
The following are the four essential strategies to grow followers on Instagram:
1. Publish content continually and automatically
This strategy will allow you to grow through the content that you publish almost daily.
The key points to achieve success in this strategy are:
- Publish constantly.
- Post content that you know works in your niche.
- Automate your publications.
For a start, let’s be clear about one thing.
Your goal is not only to get followers but to get followers related to your niche: users who care about what you post because you entertain them, and they find it valuable.
For this, you need to define an Instagram account very well, both in the content you publish and in the audience you are targeting.
We recommend that you look at other profiles in your sector that have a high level of participation and interaction from their followers and if they have a constant growth of users, even better.
Follow your competitors, learn from them, and adopt the keys you have discovered to include it in your content strategy.
How to publish consistently and automatically?
We are convinced that you are already aware: publishing daily on Instagram is not an easy task.
That is quite normal at the beginning. The illusion to achieve your goals will make you comply with your schedule, but in the long run, a thousand stories will begin to appear that will make these tasks be postponed and lose priority over others.
Don’t worry; it’s happened to all of us.
However, there is a solution.
We recommend creating a monthly editorial calendar (in this case for Instagram, but it could be for all the social networks you are present on) that helps you schedule your publications every month.
Follow these steps:
- Book 2 to 3 hours a month to spend planning about the content (and types of content) you want to share with your audience over the next few weeks.
- If you have a blog, you can be inspired by the sections you already have, and it will surely help you create (or recycle) content.
- Choose your weekly posting days and try to stick to that.
- List them on the calendar and follow a pattern. In this way, you will accustom your followers to the frequency of publication of each of your content categories.
- Schedule your posts one month in advance. In this way, you will have an overview of everything you want to communicate to your audience.
- Once the calendar for the month is closed, it’s time to create content (images, posts, videos, podcasts, etc.). Reserve several blocks of time from the same week and design/produce all your content.
Now all that’s left is to schedule Instagram posts automatically.
You are not thinking that you should be pending every day to publish the content you have recorded.
There are hundreds of tools and programs on the market that you can use to program your publications and forget about it! Also, according to managergram.com, one of the best strategies to grow your followers is to buy automatic Instagram likes.
2. Apply SEO on Instagram
As you should already know, Instagram also has its search engine so that users can discover people, content, hashtags, places, etc.
Hence, the objective of this second strategy is that your content appears at the top of the search results.
We will give you an example: if a user wants to discover “nutritionists” on Instagram, he/she will go to the search engine and type this keyword to get results: people, hashtags, or places.
Therefore, you need to appear in these results to increase your followers naturally.
To appear in the first results, in addition to publishing quality content that contributes value, you should know that the algorithm of Instagram takes into account the following factors to position yourself in the first positions of the results:
1.Frequency of publication: the higher the frequency, the better.
2.Updated and fresh content. You will never rank first for a post from 2 weeks ago.
3. Quantity and quality of the interaction of the publication: comments.
4.Hashtags related to the query. You must implement hashtags in the description strategically. Remember that hashtags would be the equivalent of keywords in traditional SEO.
3. Participate in other accounts in the same sector
This strategy is based on interacting with other profiles similar to yours, leaving comments and likes.
Identify those accounts in your sector that you consider exciting and follow their publications.
Participate in recent posts as they have much higher visibility among users.
And above all, when you leave a comment, it must be interesting and provide something of real value.
Join the conversations too. Reply to other users and become visible and relevant.
This strategy works very well with medium accounts (between 5,000 and 8,000 followers) since there are fewer comments in the same conversation, and everything is much more visible.
4. Create your community
This strategy is long-term, and its objective is to build customer loyalty through the value you bring to them and the interaction you have with them.
Some of the key points to start your community could be:
4.1 Talk to people
Start asking them for their opinion. Talk to them and tell them what you think.
Instagram offers you more tools to communicate with your audience, such as surveys, questions, etc.
4.2 Generate a “tribe” spirit.
Who does not like to belong to a group of people with the same tastes or hobbies?
Be creative. Make up a name or nickname for your community, and make your people part of it.
4.3 Start streaming
Casting live works very well on Instagram.
So forget about the shame and jump right into your first live shows!
It does not matter how many people you have in the room watching your broadcast in streaming.
You’ll increase the chances of being discovered and seen! It is also an excellent tool to collaborate with other professionals or colleagues, to do interviews, debates, etc. and not just be on the screen in front of your audience.
Do not miss this opportunity to create your community, add value, and make yourself known to your audience!