What are the Main Strategies to Use in Email Marketing

What are the Main Strategies to Use in Email Marketing

August 25, 2019 0 By Edward H. Howard

Email marketing is a revenue machine. It still holds the first place for the most powerful marketing option in terms of ROI, returning almost 40 dollars for every $1 you spend. What’s even better is that is converts at least 50 times as many potential customers as social media. However, just because you have some content for your email and a list of a lot of subscribers does not mean you are getting the most out of your email marketing campaign. In this post, we will look at the best tips you can do to improve your email marketing so make sure you read until the end.

How to develop an email marketing strategy

First things first, you will need to make a plan based on what you want to accomplish. Emails used to increase conversions and engagement need to be handled completely differently than emails that are aimed at lead nurturing. When you plan a new email strategy, you should ask yourself a couple of questions. Who are you going to send these emails to? What is the reason/Why are you sending your emails? What types of emails will you be sending? What do you expect your emails to look like? How frequently will you be sending the emails?

Use personalization

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Over 80% of email revenue is made by personalized and triggered campaigns instead of one-size-fits-all campaigns according to recent studies. Email personalization is a must for customer retention. We all know that is much cheaper to keep an existing customer than to acquire a completely new one. Personalization attends for your customers, keeping them interested and engaged by staying specific and relevant to all their needs. Keep in mind, personalization should be personal. Make sure your emails read like it was written by a human, not by a robot.

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Create good subject lines

Just like headlines are crucial in traditional copywriting like newspapers, your subject line is the only part most people will read. It is what determines whether an individual will open an email or not. Subject lines that feature a customer’s first name have a 30% higher chance to be opened. So make sure of all the personal data you collect from targeted emails, that you collect a subscriber’s first name. Always be aware of the length of your subject line since 60% of emails are opened on smartphones and they can only show 38 characters in portrait mode.

Personalize with dynamic content

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Dynamic content will allow you to customize everything about an email so it can be relevant to the recipient. With this type of personalized emails, you can boost the relevancy of your messages which will result in more email marketing clicks and sales without investing hours in creating a lot of different campaigns.

Segmentation-triggered automation

Once you have some data about your customers, it is time to segment them into different categories based on their interests and behavior. Use behavioral segments to segments your customers based on how they have interacted with your site in the past. Behavior data and segments can be used to trigger automated emails that will deliver the most relevant content exactly when it is needed.