Good vs Bad NewslettersJune 21, 2019 0 By Edward H. Howard
If you are running an online store, or even simply managing a website, you know how important is every aspect of marketing that you use to draw in more visitor and buyers. Communication with customers is the key to every successful marketing campaign, and one way to establish it is via newsletters. However, a newsletter has to be composed in a certain way in order to draw people’s attention so they would read it instead of immediately deleting it. In the following text, we are going to give you some advice on how to write an appealing one.
Our first advice is to only send a newsletter when you actually have something to say to your customers. If you send them every few days because “it is time to send one”, after a while, people are not going to even open the email and let alone read your message because they will know there is nothing interesting in it. Instead, you should send one only when you have some major announcement to make regarding the company, or maybe to notify people about some event or to offer them coupons and discounts.
Furthermore, when creating this email, you have to ensure that is interesting and alluring and that people will actually visit your website upon reading it. There is no point in sending coupons if people are not going to use them. Present your product in the best possible manner by writing about its appearance and features. Also, don’t forget to include the positive reviews and feedback from other buyers and also talk about different ways one can use it or benefit from it.
Moreover, there is a tool you can use that will help you earn your customers’ trust. Since now there are many dangers lurking on the web, it is really important that your account is verified and you can get it that way by using The Checker. If people know that you are an authentic seller, they will not move your email to the spam folder or delete it without opening. In addition, since you are conversing with the target audience, you can arrange your contacts into different groups according to their age, gender, education, interest and so on, and personalize an individual message for each of them.
Also, another way to grab one’s attention, especially if you are communicating with the website’s new visitors is by writing a captivating headline. Since people receive a large number of newsletters every day, you want your email to be the first one they open, because if they don’t read it right away, the chances are they will forget about it eventually.3
Lastly, focus on layout and the content of the email. One thing that you have to be aware of is that people don’t have time or desire to scroll through paragraphs and paragraphs in order to find out what the newsletter is about. This is why your message should be concise and on the point. You don’t need long introductions and descriptions. Instead, why not record a two or three-minute video and send it? This way you will easily convey your message to all customers and they will actually hear it. Don’t forget to add the link to your website where people can learn more about the new product or some special event.
In conclusion, an email is an important tool of any digital marketing strategy because not only it allows you to reach a wider audience, but you also have the opportunity to speak with them directly.