10 most popular Digital Marketing jobsJune 6, 2019
You might ask yourself, what is Digital Marketing? Like computers, phones, and other devices that are capable of connecting to the Internet become more and more popular, so do the number of jobs that require digital marketing skills. Various companies now focus on digital elements and here are the most sought after digital marketing jobs:
1. Digital Marketing Manager
Digital marketing managers have an important role in implementing and overseeing digital projects and campaigns. They are in charge of planning projects, setting goals and a timeline, and managing budgets. These managers need to have good communication, organization, and collaboration skills.
2. Content Strategist
Content strategists are in charge of developing content that is tailored to business goals and target audience. They need to know how to use analytic tools to find out which subjects engage with the audience and drive traffic to the company’s website or social media pages. These strategists need to have good writing skills and knowledge of search engine optimization, or for short, SEO.
3. VR developer
Virtual reality devices are still at the beginning of their era, however, they are becoming popular. Hence, a lot of companies include VR into their digital marketing campaigns. This is a job that attracts people who have knowledge in technology and creative arts, and it is a high-tech job.
4. SEM and SEO Specialist
According to DigitalMarketingJobs.com, in order to get more traffic to the company’s website, businesses need to rank high on the search engine results page. Although these algorithms are constantly changing, SEM and SEO specialists know how to create content that will ensure that the website gets seen by the audience they target. These jobs can also be done as a freelance marketing position and are good for people who enjoy working from home.
5. User Experience Designer
UX or user experience designers do not only have a good background in design and technology, but they also have knowledge of human behavior. These designers develop products, websites, and applications that will encourage customers to purchase something. They work with the whole experience in mind, with the goal of improving sales, boosting traffic to a website, and lead to the generation of sales.
6. Data Analyst
With a rise in the popularity of AI (artificial intelligence), and IoT (the Internet of Things), there is a vast amount of data and information that needs to be analyzed and categorized. Analysts create systems to examine and organize the collected data so that the companies can apply it to the marketing campaigns.
7. Email Marketing Specialist
These specialists are responsible for making and launching email campaigns, as well as maintaining the database that contains consumer information and other lists. Email marketing specialists need to have good editing and writing skills, especially in persuasive writing.
8. Internet of Things Marketing Specialist
People use smartphones, tablets, computer, watches, and other devices for various activities online. IoT specialists use the collected data from those devices to create campaigns that will work on people who use the devices.
9. Bot Developer
The use of artificial intelligence and virtual assistants is a popular way of customer service. Bot developer and AI experts know how to program and create these chatbots to boost the customer’s experience and encourage people to actually buy something. Recently, a lot of big marketing companies started using these bots to support their online business.
10. Social Media Marketer
Social media marketers help businesses connect and communicate with their clients across a wide range of social media platforms. In order to understand how customers interact with their brand, they need to use analytics. They also create content campaigns that will attract and engage with existing and new clients.
As you can see, the digital marketing world is incredibly diverse and it has various career opportunities to offer. These jobs were only a few, from hundreds of jobs that you can find in the digital marketing world, hence, do not waste any more time and start searching for the perfect job opportunity for you!