Choosing the Right Packaging for your Cosmetic ProductsJuly 26, 2019
From boosting your brand awareness to keeping the product safe, cosmetic packaging plays an important role in your company. The wrong packaging can be harmful to the company’s reputation, even if the products are top-notch. For luxury cosmetics, packaging becomes even more important since people prefer choosing a product that assures them of the quality rather one that comes with an affordable price. In this article, you will be able to read about the tips for choosing the right packaging for your products. Let’s take a look at the list:
1. The Material
The first thing that you will need to decide on is the material of the packaging. There is a wide range of materials used for making containers in which cosmetics can be stored. Keep in mind that not all containers are safe for each and every product that you make. Hence, you should choose a material that will not chemically react with the product in order for it to remain safe for use. Also, the material should keep the cosmetics safe from external factors such as moisture or heat.
2. The design and print on the packaging
According to the top-rated custom printing company ImColorPrint, companies started paying more attention to the outer design of the packaging since well-designed and printed packaging is important for attracting more customers. You should implement the product name, company name, ingredients, and warning on the label. Also, you should make sure that the packaging is designed to provide the customer with ease of use. Hand cream is easier to use in a squeezable packaging that in a spray bottle.
3. The size of the packaging
If you think that customers will buy a product whatever size you offer them in, you are wrong. The size of the product packaging is quite important and it will influence the consumers’ decision. For example, a sunscreen cream is something that people use daily. So, if you sell the lotion in a small size, you will lose your customers since they want something that will last them some time. They will also not want to purchase a cream in a 2-liter bottle. They will want something that they can carry in their bag and that will last them for at least a few weeks. Hence, you need to choose the best size depending on how often people use it.
Why is Packaging important?
The key advantages are:
1. Safety for your consumers – since the cosmetic products will be applied to the consumer’s skin, it needs to be safe to use. Besides the formulation of the product, the packaging is equally important. If the container does not meet industry regulations and standards, the reputation and quality of the company will diminish. The packaging will prevent hazard risks, potential damages during transport, as well as contamination.
2. Standing out among competitors – companies offering cosmetic packaging will provide your company with a wide range of packaging prototypes for your products. Hence, you will be able to choose one that will fit your brand perfectly. Keep in mind that it needs to be unique in order to attract customer’s attention. You should use every aspect that you can to make your cosmetic product stand out from the crowd of thousands of cosmetic companies.
By following the tips from this article, you can make the whole process of choosing the packaging for your cosmetic products easier, cost-efficient, and less time-consuming. Hence, do not waste any more time and start planning how your packaging will look like.